Beauty lovers rejoice: BeautyCon will be taking New York City by storm. We'll be checking out the event, which feeds everyone's makeup addiction (free samples alert!), allows attendees to check out the latest brands in the industry, and gets fans front and center with the hottest beauty gurus. From panels with guest speakers to presentations and networking opportunities, the possibilities are endless.
This year alone BeautyCon has been all over — including Los Angeles and Dallas — so it was only a matter of time before it made its way to the Big Apple. Whether you’re a fan of the beauty scene or find yourself watching endless makeup tutorials on YouTube, here are the beauty gurus you should look out for at the event. Even if you’re not in the NYC area this weekend, you can still catch these beauty superstars on their YouTube channels, and of course, social media.