Beauty lovers rejoice: BeautyCon will be taking New York City by storm. We'll be checking out the event, which feeds everyone's makeup addiction (free samples alert!), allows attendees to check out the latest brands in the industry, and gets fans front and center with the hottest beauty gurus. From panels with guest speakers to presentations and networking opportunities, the possibilities are endless.

This year alone BeautyCon has been all over — including Los Angeles and Dallas — so it was only a matter of time before it made its way to the Big Apple. Whether you’re a fan of the beauty scene or find yourself watching endless makeup tutorials on YouTube, here are the beauty gurus you should look out for at the event. Even if you’re not in the NYC area this weekend, you can still catch these beauty superstars on their YouTube channels, and of course, social media. 

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Bethany Mota

Mexican and Portuguese beauty Bethany Mota got her start on YouTube in 2009 and has risen to beauty guru stardom ever since. In the beginning, she created a lot of videos based on shopping finds and hauls, but since then, she’s expanded her coverage. Today, her videos range from hair tutorials to room décor and fashion ideas. Well-known in the teen community, Mota’s videos are upbeat, inspiring, and positive. Catch Mota on her YouTube channel or follow her on Instagram @bethanynoelm.


Alba Ramos

Better known as SunKissAlba, Alba Ramos is best known for her natural approach to beauty. Her slogan on her channel, “Where Beauty Meets Health,” says it all since Ramos creates videos on natural hair growth tips and organic living. With over 5 years of experience creating videos on YouTube, the Dominican beauty vlogger lets her subscribers in on all of her natural beauty secrets. Check out SunKiss Alba's channel if you’re trying to rescue heat-damaged hair or if your skincare routine needs an overhaul. You can also find her latest makeup looks on Instagram @sunkissalba.


Angel Merino

No stranger to the beauty game, Angel Merino has done it all from showing off dramatic looks to creating his own makeup line. Breaking barriers as on of the few guys in the beauty scene, Merino is best known for teaching his followers makeup tricks in his live makeup classes he hosts online. With experience as a celebrity makeup artist, Merino’s subscription-based website is for those who are serious about learning and pursuing a career in makeup artistry. You can find him sharing his beauty experiences at BeautyCon’s “Uniquely You” panel, or on his website. For sneak peeks of his makeup classes, follow @mac_daddy on Instagram.


Rosy McMichael

With videos in  English and Spanish, Rosy McMichael’s YouTube channel has something for everyone. This bilingual Latina’s videos run the gamut from makeup tutorials, health tips, and even lifestyle topics with her family. After graduating with a degree in finance, McMichael chose to follow her passion by pursuing a career as a professional makeup artist in the Texas area and hasn’t looked back ever since. No stranger to beauty events, McMichael attended BeautyCon in Los Angeles earlier this year and is set to make another exciting appearance at the festival in New York. For practical beauty tips and budget-friendly makeup hauls and tutorials, check of McMichael’s YouTube channel or follow her on Instagram @rosymcmichael.  


Belinda Morales

DIY Queen Belinda Morales’ videos on YouTube are a treat to watch every time. With tips on how to decorate everything from your makeup to your home, Morales has it all on her channel. Morales even has a second YouTube channel, BelindasLife, where she creates interesting vlogs, including an emotional video where she revisited her roots on a trip to Mexico. Look for Morales on YouTube if you’re looking for ways to redecorate on a budget, or just want to add a little extra glam into your life. You can also find her on Instagram @belindaselene

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