Charlie Sheen is using his bombshell HIV-positive diagnosis to promote sexual health in a powerful condom spot.

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The 50-year-old actor, who went public with his diagnosis last November, is the new face of Hex condoms, which are made by the Swedish company Lelo.

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“I think that people associate the word condom with less pleasure, with less connection,” a serious-looking Sheen says in a promotional video. “What may feel like five seconds of an inconvenience or a halted or thwarted moment can absolutely prevent a lifetime of potential grief and suffering.”

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