Remember when Taylor Swift posted Polaroid-type pictures on Instagram before the release of her album 1989? Or how about when Beyoncé simply released her fifth, self-titled album in December of 2013 without prior announcement or promotion? That release was pure perfection.
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And yet West is on his own weird trip with his new album. Not only does he have no filter when it comes to news about his latest project, or about anything for that matter, but he simply can't make up his mind. Is there so much back and forth because, as he proclaims, this will be the best album ever of all time?? Let's rephrase: "This is not album of the year. This is album of the life." Yes, of life!