Aside from the original Latino programming on Netflix, the subscription service also has a long list of Spanish language curated shows including El Cartel, María La del Barrio, El Chavo and others joining its roster. Spanish-speaking viewers have even coined the hashtag #Netflixeando to describe their binge-watching habits. Perhaps all of this demand is why Netflix will slowly, but surely, increase their prices.
Netflix isn’t the only provider taking note of Latinos huge intake of streaming video. A Nielsen study showed Latinos are streaming lots of content — in fact we’re 72 percent more likely to stream video than any other group — and Hulu knows it. Years ago, ahead-of-the-trend Hulu added a “Latino” tab on their homepage. The tab allows viewers to access all Spanish-language movies and TV shows on Hulu. Plus, East Los High, now in its third season, is a popular original Hulu drama featuring an all-Latino cast. It’s been praised for addressing social and health issues and garnered three Daytime Emmy nominations this year.
“This significantly reflects the media patterns of the young Hispanic generation, in particular Millennials, as they are prone to lead the way in consuming much of their media online,” adds Daisy Terrazas-Cole, multicultural strategist at Haworth Marketing + Media.
Although Netflix and other providers would not release specific demographic information about their subscribers, the increase in Latino programming is evident, which clearly says something about their viewers. We welcome this new tide of original Latino content online. It’s about time shows and films represent the diverse world we’re living in. Because whether or not corporations want to admit their desire to cater directly to us, the numbers speak for themselves.