Latino Online Streaming Content
photo: Netflix, Hulu, Amazon, Televisa
If you’re like us you love binge-watching on weekends and with so many online streaming options, we’re never short on what to watch next. Pretty soon you’ll be streaming even more thanks to the increase in Latino programming on Netflix, Hulu, Yaveo, and other new services. 

Netflix is rolling out two new Latino series. Club de Cuervos is a dramedy about a rich family fighting over control of their soccer club after the death of their patriarch. It's the first ever original Spanish-language show for Netflix and debuts August 7. Narcos, premiering August 28, chronicles real-life stories of the Colombian drug kingpins of the late 1980s, including the infamous Pablo Escobar. It’s pretty much a guaranteed hit considering the latest jailbreak of Mexico’s most notorious narco, Joaquin “El Chapo” Guzman.

Aside from the original Latino programming on Netflix, the subscription service also has a long list of Spanish language curated shows including El Cartel, María La del Barrio, El Chavo and others joining its roster. Spanish-speaking viewers have even coined the hashtag #Netflixeando to describe their binge-watching habits. Perhaps all of this demand is why Netflix will slowly, but surely, increase their prices.

Netflix isn’t the only provider taking note of Latinos huge intake of streaming video. A Nielsen study showed Latinos are streaming lots of content — in fact we’re 72 percent more likely to stream video than any other group — and Hulu knows it. Years ago, ahead-of-the-trend Hulu added a “Latino” tab on their homepage. The tab allows viewers to access all Spanish-language movies and TV shows on Hulu. Plus, East Los High, now in its third season, is a popular original Hulu drama featuring an all-Latino cast. It’s been praised for addressing social and health issues and garnered three Daytime Emmy nominations this year.

The Nielsen study shows that Latinos watch about eight hours of online videos each month. That’s 90 minutes more than the average viewer! So if everyone is streaming, who’s actually watch the old tube? Not many people. Viewership of traditional television dropped almost 4 percent since last year, meaning more than 2.2 million customers turned off the boob tube, which is why traditional TV providers are trying to get in on the streaming game. 

DirecTV recently launched Yaveo, an online streaming entertainment subscription exclusively for Spanish-language programming. It's the first Internet-only TV subscription to launch in the U.S. specifically for Latinos. The DISH network’s Sling TV plans to cater to Latino viewers by partnering up with Univision. The new service will include Spanish channels such as Univision Network, UniMás, Galavisión, Bandamax, De Película, Telehit, tlnovelas, FOROtv, El Rey Network, and the all-important Univision Deportes Network.
This wave of Latinos who consume most of their television via streaming services is part of a larger group of customers known as “cord-cutters” — technologically savvy young people who choose eschew traditional cable or satellite TV bundles in favor of getting all their content via internet. Providers are taking notice and many services have made huge strides when it comes to tailoring their online programming to Latinos. Still, some are not stepping up to the plate. Amazon Prime seems to have zero original Latino programming, though we can’t ignore their excellent original series Mozart In The Jungle, which stars Gael Garcia Bernal in the title role.
Latinos are taking to this new technology ahead of any other demographic in the United States. According to Nielsen, Latino consumers “have rapidly adopted multiple-screens into their daily video viewing routines and represent 47 million traditional TV viewers in the U.S. and growing.” "Forty-three percent of Hispanics stream video on their smartphones and tablets, compared with just 25 percent of the general U.S. population," said Matt Lieberman, director in PwC’s entertainment and media practice. "This group is more than twice as likely to download videos as the overall population: 37 percent for Latino users versus 17 percent for the overall population."

“This significantly reflects the media patterns of the young Hispanic generation, in particular Millennials, as they are prone to lead the way in consuming much of their media online,” adds Daisy Terrazas-Cole, multicultural strategist at Haworth Marketing + Media.

Although Netflix and other providers would not release specific demographic information about their subscribers, the increase in Latino programming is evident, which clearly says something about their viewers. We welcome this new tide of original Latino content online. It’s about time shows and films represent the diverse world we’re living in. Because whether or not corporations want to admit their desire to cater directly to us, the numbers speak for themselves.