The holidays are great and all, except for when every grandparent, tía, and friend is incessantly asking you why you're still single. The constant sounds of "¿Y tu novio?" is one of the main reasons we hit the coquito pretty hard during the holidays, but a new dating app is hoping to help with this dilemma.
The teams behind Match.com, OKCupid, and Tinder felt the Latinx community was being misrepresented or misunderstood when it came to online dating.
They came together to fix it by launching Chispa, a new app for Latinxs looking for a "spark" in their life.
It was created by Match Group and Univision Communications Inc. to specifically target the Latinx community.
One of the main features of the free app is that it allows users to indicate their "roots."
It uses the same "swipe left, swipe right" features that online daters are used to, but it's the roots connection that really stands out.
Users can choose from all countries in Latin America and the Caribbean, though users from all backgrounds are encouraged to use the app.
“We pride ourselves in providing our members with access to a network where they can find commonality and build relationships,” Bryan Jewell, GM of Match Affinity (a company within Match Group), said in a press release. “We are delighted to help create a place where Latinos can create new connections.”