It's hard to believe Salt Bae has been popular for just under a year. It seems like the internet sensation, who became an instant meme after sexily throwing salt on steak while wearing a low-cut white T-shirt, has been in our lives forever.
But now, he's getting a lot more hate than the love he's used to.
The Turkish chef, whose real name is Nusret Gökçe, recently opened a restaurant in downtown Miami, but locals aren't welcoming him with open arms.
The post shows Gökçe dressed as Fidel Castro, wearing a black hat and holding a cigar in his mouth with a photo of the dictator in the background.
What makes the impersonation even worse is that Gökçe did it just four days after Castro's death.
The post has since been deleted by the Instagram sensation, but the sting remains for Cubans who have relocated to Miami, since their history with Castro is still fresh.
In a Facebook post, a user explained he even canceled reservations he had previously made at the restaurant – and urged others to do the same.
And for those who commented saying that the post is irrelevant since it was from last year, user Andres Asion explained:
"This is a very emotional topic for many of us Cubans, Cuban/Americans. I understand that not everyone gets it because not everyone has lived through it. I personally did not live through it but my parents certainly did and I lived it through their stories of the revolution."
Gökçe has yet to comment on the ongoing backlash.
The chef is slated to open his newest restaurant in New York City, which may only make things worse if he doesn't apologize soon.