Celebrity photographer Mert Alas posted the picture of the singer showing off her backside in just a thong.
The belfie, posted late Wednesday night on Instagram, was captioned, "Beauty and the Beast."
However, the picture has already sparked controversy. Selenators quickly pointed out the hypocrisy of the picture following her emotional speech at the American Music Awards.
After winning her first AMA for Favorite Pop/Rock Female of the Year, the "Kill Em With Kindness" singer told the audience:
I don’t want to see your bodies on Instagram. I wanna see what’s in here [*touching her heart*]. I’m not trying to get validation, nor do I need it anymore.
Of course, some were immediately confused.
While others straight-up called Selena #FAKE!
The singer, who is no stranger to harsh criticism, has yet to comment on the matter.
Whether you love it or hate it, one thing is for sure: Selena's 2017 Instareign is just getting started.