The censorship of the female body is not only sexist — it's pretty damn dangerous too.
Argentinean breast cancer organization Movimiento Ayuda Cáncer de Mama (MACMA) launched the #TodosAmanLasTetas (#EverybodyLovesBoobs) campaign to make this point clear.
The video calls out social media platforms like Facebook and Instagram for censoring nipples, even when it's for health purposes.
The video starts off with this bold message: "Social media keeps banning nipples...even for breast cancer awareness. It's time to speak louder than censorship."
And it has a catchy lil' tune that explains why taking care of our breasts is so important.
Your eyes aren't playing tricks on you because those are, in fact, nipples replaced with mouths that are singing.
"Censorship in social media is still an issue. That has led us to look for new ways of by-passing it, this time by showing boobs to raise awareness on the importance of taking care of what we love, and of providing financial support to those who work on early detection," said Joaquin Cubria and Ignacio Ferioli, executive creative directors at David, in a statement.
Of course they showed all types of boobs — perky, huge, round, and even some that have had a mastectomy — because breast cancer does not discriminate.
It also highlights the fact that one in eight women (12%) will develop the disease.
They even showed some male singing boobs because they can also be impacted by the disease.
Although it is rare, the National Breast Cancer Foundation reports that one in 1,000 men are diagnosed with breast cancer.
Although it may seem a bit bizarre, the message is loud and clear.
At the end of the number, they prompt you to donate to MACMA to help spread awareness of early detection.
You can watch the amazing video in English...
...and in Spanish too.
But be warned: the song will get stuck in your head.