But after talking to the social media beauty guru, we understood why thousands can't get enough: He’s unapologetic about who he is in an industry where it’s hard to find people who are willing to be candid about their true selves.
The Houston, Texas native may be living the glam life on the west coast, but he's vocal about how growing up Latino helped shape him into who he is today.
His parents immigrated to the US from Mexico and raised their four children to be proud of their Mexican-American roots.
And, in a move many second-generation Latinxs can relate to, his parents didn’t like English being spoken in the house because they didn’t want their kids to abandon their culture.
He told Vivala, “From a very early age — once I really knew English — I was kind of my parents’ translator. I’ve grown up having to take charge, in a sense, and read their letters, having to translate for them, and I never minded that because I was always willing to help them because I love my parents to death.”
That fierce bond he has with his family was crucial in allowing him to feel comfortable as an out-and-proud gay man.
From day one, his mother has been his biggest supporter, and that didn’t change when he told her about his sexuality. “I know I’m one of the luckiest people in this world to have the mother that I have because I knew many people who didn’t have accepting parents. My mother loves me unconditionally. There are no ifs, ands, or buts — she loves me,” he said.
His cousins, friends, and siblings made it easy for him to be his authentic self as well, but it wasn’t exactly smooth sailing with his dad. “It took him a little while to really get adjusted to it and to really accept it because he was born and raised in Mexico — didn’t move here until he was 17 — so he still had the machismo mentality.”
All it took was a little bit of understanding and time for his dad to come around and be happy for his son.
As if championing two core elements of his identity — Latinidad and sexuality — wasn’t enough, Zamora also became passionate about breaking down gender norms and slamming the dated definition of what a “man” should be.
Zamora was wearing makeup long before it was an integral part of YouTube’s beauty revolution, and moving from Texas to Los Angeles allowed him to turn it into a full-blown career.
“I think my overall goal is to normalize makeup on men. It’s not about wanting to capitalize off anything. I like wearing makeup on an everyday basis,” he said.
Embracing who he was felt like a piece of cake with so many cheerleaders on his side. So, as one of the few beauty influencers that create content in both English and Spanish, it was shocking for him to hear he wasn’t “Mexican enough” from some members of the beauty community.
“I think until I technically put myself online is when I was being told I wasn’t Mexican enough,” he said. “Because on the internet I’m very proud to say I’m Mexican, I do get those comments from certain Spanish-speaking people going, ‘Oh you’re not Mexican, you’re white Mexican’ or ‘you weren’t born in Mexico and you don’t speak Spanish that well.’”
Those words have only fueled the hardworking, blue-haired beauty powerhouse to be vocal and passionate about what makes him... him.
“You just have to be yourself, and you have to embrace yourself and find out why you’re different and enjoy that. I think that’s what makes me me because I am Latino, I am a gay male, and I wear makeup. I embrace all those three things and I think my social media family loves that I do. Not because I am that, but because I, myself, embody that and they can hopefully see something in me that they can see in themselves — and they can hopefully like it.”
His confidence and and work ethic have payed off. He recently became Ipsy’s first ever male in-house stylist, in addition to landing an esteemed collaboration with international beauty brand MAC Cosmetics.
Growing up, he believed “you had to be Caucasian to really succeed,” but people like Selena Quintanilla were the proof he needed to assure him he could make it.
After going to the MAC x Selena launch in Corpus Christi, Texas and seeing the love in the community for the iconic Mexican-American artist, his dreams of working with MAC felt more like a reality.
“I was very proud that such an international company picked a gay Latino male with blue hair. All these things that worry people — especially in the makeup world— and MAC Cosmetics was so quick to not care about that. They genuinely didn’t care. They were like, ‘We want you to create a lipstick. We don’t care about anyone else. Of all the boys in beauty, we want you.’”
Refusing to downplay any part of himself and being an open book with his online community paid off. “The whole experience was so amazing because it was because of my social media family. I did it because of them. If I didn’t have the love and their support online, I wouldn’t have been offered this.”
He’s on top of the world, but isn’t afraid to keep it 100 about his seemingly picture-perfect life.
Yes, he does get trolls: “If it’s a general negative comment like, ‘Oh, you’re gay, you look dumb, men shouldn’t wear makeup…’ stuff like that I leave on my social media because I never want someone to come onto my page and think that everything is so easy, happy, rainbows, unicorns, and it’s just the most amazing — and they try it, they get hate, and don’t understand why I don’t get it.”
And yes, he does find it difficult to start a relationship: “It’s been hard to date because sometimes gay men don’t want to date other gay men who wear makeup or they think I’m going to be a certain type of way because I do wear makeup.”
Still, he's persisted and shows no signs of slowing down.
"You may have different beliefs, but understand that physically in this body, and in this life, you live once. So why not be happy the whole time and do things that you enjoy, things that excite you, and things that make you feel confident? Just embrace it, love it, and try everything."