Alfaro saw the potential for a funny and empowering update of this traditional game after visiting his family in Guatemala.
He told Vivala, "My parents and siblings still live there, and I had these great memories of us playing Lotería when I was growing up. But when I started looking at the old cards, I realized how outdated some of the images were."
The 29-year-old Los Angeles resident knew that an upgrade was in order to represent modern day culture. "I think Latino women don’t just wanna be La Dama, they would identify more with La Feminist. If you’ve ever been to Coachella or gone on Snapchat, you probably relate more to La Flower Crown than La Corona," he added.
It's obvious both his cultural background and the fact that he's a millennial himself have influenced his art.
"I consider myself a product of globalization. I grew up in Guatemala for 17 years, but I watched everything from 'The Simpsons' to 'Friends' on cable. American TV had a big influence on me. So I think it’s no surprise that the work I create is both Latino and American. It’s just a reflection of who we are today, not the old stereotypes of yesterday," he explained.
He works with a scanner app, Photoshop, and Illustrator to make it all come to life.
"I think the Latinx community has a huge untapped market of talent. There are lots of creative individuals that aren’t being discovered because people overlook us or stereotype us. We need to work really hard to get our foot in the door, and when we are there, we should help others get in, too."
One look at his take on the new age Lotería, and you'll immediately feel a connection to at least one of his pieces.
Choosing which cards would receive the twist wasn't easy, but it wasn't that complex, either. "It all comes down to insights about our generation and looking at a card from a more modern perspective. I think La Sirena is very beautiful, so it’s not hard to imagine that if she was a millennial, she’d probably take a lot of selfies. If you’ve ever seen someone play with a Virtual Reality headset, you know they look pretty stupid, kind of like El Borracho. It’s really a fun activity, to be honest, it’s just like making memes," Alfaro noted.
Honestly, some of the cards will make you laugh, then cry because of how real they can be.
He said, "People love it because they can relate to it." He added, "You’re also relating to it on a cultural level, a nostalgic level really, that’s a very powerful feeling."
He even has some favorites of his own.
"El Uber to me is hilarious, La Chalupa is now an independent woman making some extra cash on the side. I also like El Nerd because I am a huge sci-fi fan. And La Succulent is also a pretty spot-on update for La Maceta. It couldn’t be anything else," he admitted.
Alfaro is speaking to Latinxs in a way that many brands cannot.
So it makes sense why people can't get enough of his take on the game.
How perfect is this?!
We need a print of this in our kitchen, stat.
This is just... beautiful.
If there's enough interest, Alfaro will be posting where you can purchase his prints.
Thankfully, you CAN buy an array of merch with his illustrations on them through his Society 6 profile. But don't wait too long because everything will be out of stock — and now you understand why.
"I’m proud of being an immigrant living my version of the American Dream."
You can follow Alfaro's "Millennial Lotería" Instagram page here.