photo: Instagram/Barbie

It's been 57 years since Mattel first debuted the Barbie doll. She was tall, thin, blonde, and white. We had no choice but to love her because we didn't have anything else to compare her to. White, blonde, Barbie is all we knew . . . until now. Mattel, Inc., has launched a new collection of Barbies called the Fashionistas Dolls. The best part about them? They look just like us!

The line will be released over time throughout the year, and the dolls feature four different body types, seven skin tones, 22 eye colors, 24 hairstyles, and, of course, countless on-trend fashions and accessories.

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A TIME cover story reported that Mattel does "$1 billion in sales across more than 150 countries annually, and 92 percent of American girls ages 3 to 12 have owned a Barbie," which can be attributed to its affordability (they only cost $10). What's surprising is the original intention for Barbie was not simply for little girls could play with but, as Barbie biographer M.G. Lord said, it was designed “to teach women what — for better or worse — is expected of them in society.”

The new collection

That statement is very shocking considering the fact that for decades Barbies were only white. The message that Mattel sends to young girls all over the world is that white is superior and more beautiful than the rest of us. We applaud Mattel for finally realizing that beauty comes in different shapes, sizes, and colors.  

"It's kind of cool to have people look different"

In 2006, a study published in the journal Developmental Psychology "found that girls exposed to Barbie at a young age expressed greater concern with being thin, compared with those exposed to other dolls."

And the video above proves how much young girls were hungry for a new type of doll that represented real life. 

TIME reports that this endeavor by Mattel is risky. "Adding three new body types now is sure to irritate someone: just picking out the terms petite, tall, and curvy, and translating them into dozens of languages without causing offense, took months."

The risk outweighs the value

The article also notes that Barbie sales "plummeted 20 percent from 2012 to 2014 and continued to fall last year." Perhaps this new line of dolls will excite consumers. We definitely would get a doll that represents a more diverse look over a typical Barbie doll any day. 

Every day in life, and in the media, we see that "beauty" isn't typical nor standard. You cannot define beauty as one kind of thing, it's just unnatural, and Mattel seems to be finally catching on. Even though they might seem late to this trend of diverse beauty, the Barbie institution is so huge that a change, even today, is badly needed and will hopefully be accepted. 

Changing the perception of "beauty"

A photo posted by @zainuba on

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“Ultimately, haters are going to hate,” Mattel Inc., president and COO Richard Dickson said. “We want to make sure the Barbie lovers love us more — and perhaps changing the people who are negative to neutral. That would be nice.”

That would be very nice, actually. 

Do you like the new diverse Barbie collection?

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