It's been 57 years since Mattel first debuted the Barbie doll. She was tall, thin, blonde, and white. We had no choice but to love her because we didn't have anything else to compare her to. White, blonde, Barbie is all we knew . . . until now. Mattel, Inc., has launched a new collection of Barbies called the Fashionistas Dolls. The best part about them? They look just like us!
The line will be released over time throughout the year, and the dolls feature four different body types, seven skin tones, 22 eye colors, 24 hairstyles, and, of course, countless on-trend fashions and accessories.
A TIME cover story reported that Mattel does "$1 billion in sales across more than 150 countries annually, and 92 percent of American girls ages 3 to 12 have owned a Barbie," which can be attributed to its affordability (they only cost $10). What's surprising is the original intention for Barbie was not simply for little girls could play with but, as Barbie biographer M.G. Lord said, it was designed “to teach women what — for better or worse — is expected of them in society.”
"It's kind of cool to have people look different"
In 2006, a study published in the journal Developmental Psychology "found that girls exposed to Barbie at a young age expressed greater concern with being thin, compared with those exposed to other dolls."
And the video above proves how much young girls were hungry for a new type of doll that represented real life.
TIME reports that this endeavor by Mattel is risky. "Adding three new body types now is sure to irritate someone: just picking out the terms petite, tall, and curvy, and translating them into dozens of languages without causing offense, took months."
Do you like the new diverse Barbie collection?
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