A new study, titled Gaming and Gamers by Pew Research Center, found that women don't really identify as gamers, even though roughly half of the gaming population is female — 48 percent, to be exact. However, men are twice as likely to call themselves gamers — 15 percent — while only 6 percent of women do the same. And in this same group, those between the ages of 18 and 29 show an even larger disparity, with 33 percent of the men studied saying that the term gamer describes them well. This is triple the amount of women who said the same — a mere 9 percent.
So if women are playing video games, why don't they want to identify as gamers? The study points out that the same 18-to-29-year-old demographic believes most video game players are men. Yes, even though women make up almost an identical chunk of the gaming sphere, the perception is that it's a male-dominated arena. This alone can make women feel left out of the gaming culture — but it doesn't stop there. As Huffington Post mentioned, several women have been the victims of harassment campaigns from gaming communities. And video game award shows have completely dismissed them. But women do exist in the gaming community — and they are kicking ass.
As women struggle to gain recognition as active gamers, Latina gamers have had to fight tooth and nail to be a part of the community. One bright spot: In 2012, the Need for Speed franchise by Electronic Arts (EA) featured Latina race car driver Glory Fernández for the launch of its Most Wanted game. María Vargas, a Latina gamer that goes by the name "La Chica Gamer," told NBC Latino,
“For [Glory Fernández] to promote the game in the Latino market, the fact that they decided to have a woman in racing, it shows companies are changing the way they try to reach women gamers.”
Even though white male gamers are the vocal majority, we decided to round up six Latina gamers who are thriving with the controllers in their hands.