Editor's Note: The opinions expressed in this commentary are solely those of the author.
For anyone that's tired of seeing ethnic faces on apps like Tinder, eHarmony, or Match.com, now there's a dating website just for Caucasians and it's called WhereWhitePeopleMeet.com. Yes, this is real. In fact, the founder, Sam Russell, anticipated some backlash and sees absolutely nothing wrong with creating a site that only caters to a certain group.
"It's about equal opportunity," Russell told The Washington Post. "The last thing in the world I am is racist. I dated a black woman once. I helped raise a young black man . . . I just believe it's hypocrisy to say 'one group can do this, but another can't.'"
Don't you just love how he used the age-old "I dated a black woman before so I can't be racist" line? Sorry, but whether Russell realizes it or not, this site is absolutely "racially motivated." And there are a few things to note here.
For starters, this is Russell's first time ever working in the online dating industry. He's worked in auto sales for years and was even the president of Automatic Car Credit Inc. What got him into the online dating business you ask? Well, apparently him and his wife found the number of Black People Meet ads airing on daytime TV fascinating. They figured if there are dating sites catered specifically to black people then why not make a dating site specifically for white people. Oh, and that's not an assumption I'm making either. It says it right on the site's About Us page.
"I am sure some of you are wondering about the concept and need for a dating website titled 'Where White People Meet.com.' Our answer to that would be why not? There are various dating websites that promote and cater to just about every origin, race, religion, and lifestyle out there. So again, why not 'Where White People Meet.com'?"
Are there really not enough white people on popular dating sites like Tinder, OkCupid or Match.com? That's a little hard for me to believe, especially considering some of the racially motivated stats that have come out. In 2013, OkCupid's data found that black women and Asian men were less likely to receive matches and messages on the site than anyone else.
Sociologist Kevin Lewis from the University of California San Diego analyzed the data and said: "Most men (except black men) are unlikely to initiate contact with black women." Similar results were found in a study using the Facebook dating app. One could argue that sites like Black People Meet aren't necessary. But then studies like the one found in OkCupid's data explain why sites targeting minorities even exist. If you don't feel like you're having any luck on mainstream dating sites for racial reasons, then maybe you would give a site that caters specifically to your race a shot.
But the question is, is there really a need or a demand for a site like Where White People Meet? Because from what it sounds like, Russell created it just because. He found the number of Black People Meet ads mind-blowing, was probably a little bored from early retirement (he's only 53), and figured why not just make one for white peeps too? Not to knock on his site, but "why not?" hardly qualifies as a solid reason to start a new business venture, no?
But wait, it gets better. Where White People Meet is not limited just to white people. Sure, the goal is to help white people meet other white people, you know because it's so hard to meet white people on the Internet or even in real life these days. But regardless, anyone can join even if you are brown. They just can't guarantee you'll get matches.
"The question naturally arises, can anyone join? That answer is yes, as long as you are at least 18 years of age and you agree to abide by the rules and regulations set forth for all members to follow. We want our dating forum to be simple and inexpensive with the ability to connect like minded people in a non discriminatory fashion," it says on the site.
"If you're a black man who prefers to date white women, this might be a good option," he told The Washington Post. Sure, because a white woman who's looking for love on a site like Where White People Meet is really going to want to date a black man who joins. How is this site not racially motivated again?
It's too bad we don't live in a world where stuff like this doesn't matter. In a world,where we don't have a racial or skin-tone preference when looking for love.