photo: Instagram/khloekardashian

She may be the youngest, but Kylie Jenner knows how to market a product. She got famous for her lips, then she got famous for her Lip Kits.

Her older sisters, meanwhile, totally missed the money boat on the makeup craze they popularized. Of course we're talking about contouring. 

The Kardashian sisters put contouring on the map — but they failed to capitalize on that when they launched Khroma Beauty (now Kardashian Beauty) back in 2012.

Meanwhile, countless makeup brands cashed in big time on the look Kim, Khloe, Kourtney, and their makeup artists (namely Mario Dedivanovic) made famous.

But now the sisters three are ready to plant their contouring flag in the ground — by launching a new Fierce Collection.

These two Kontour Kases (one light/medium, one medium/dark) are the must-haves of the Kardashian Beauty drop, which is available now on

The cream contour palettes contain three shades for contouring, concealing, and highlighting. And at $16 each, they're super affordable.

Now we can really mimic Kim's razor sharp cheekbones.

Did a fun messy hair tutorial with @michaelsilvahair on my app.... Coming soon! Link in my bio

A photo posted by Kim Kardashian West (@kimkardashian) on