The ads for the collection don't explicitly reference any specific Native-American tribes or cultures, but tribal prints and colorful feathers are seen in the model's hair. For its part, MAC told Refinery29 that the brand was inspired by Coachella. However, some people still feel that homage should have been paid to Native-Americans and took to Twitter to express their issue with the situation.
Cultural appropriate is something that's been happening a lot in both the beauty and fashion industry lately. Last month Dolce & Gabbana found itself in hot water over a shoe the brand was selling on its site called "Slave Sandal." Creatures of the Wind received a lot of backlash during a NYFW show this February for the "chola-inspired" beauty look the models were seen sporting. It's definitely not a new thing.
We've reached out to MAC for a statement and will update if they respond.
Update [April 22]: In emailed statement to Vivala, MAC responded to the controversy, writing, "M·A·C
Vibe Tribe is the summer colour collection for M·A·C Cosmetics. The
collection, including the visuals, product lineup and naming, is inspired by
art, outdoor music festivals and the colours of the desert."