by Ymijan Baftijari

While some people make plans to go get brunch or set up a mani/pedi appointment to catch up with their friends, you and your BFFs know that shopping is the ultimate hangout date. We’re not talking about any type of shopping either, because we all know that the best treat yo’self day happens when beauty splurging is involved.

The best place to lose yourself in some glamorous fun? Ulta Beauty, of course!

Discovering new beauty products and picking up some of your holy-grail items is a feeling that can’t fully be explained, but when you know, you know.  If you’re an Ulta Beauty pro shopper, then you’ve definitely said and experienced these things once your foot has entered through those glorious doors.


“I’m only going in for a new mascara.”

photo: iStock
Your favorite Maybelline mascara has run out and you swear that you’re only going to repurchase that item but you are oh-so-wrong. On the way to the aisle you end up with a couple of new matte lipsticks, a hair mask, some nail polish, makeup removers and before you know it you are proudly double-fisting those orange shopping  bags like the beauty warrior you are!


You freak out when you realize that Ulta Beauty has the hottest eye shadow palettes — and stock up accordingly.

You already own about a hundred palettes. You’ve got all the Urban Decay Naked palettes and your friends are already proud owners too, so walking past the new Urban Decay Moondust eyeshadow palette  would be tragic. It’s just staring at you subconsciously telling you to take it home, so you do. 

Urban Decay Moondust Eyeshadow Palette, $49, available at


You swatch EVERYTHING!

So many beautiful colors, so many fun products to try, but not enough time (or arm space). This is why going to Ulta Beauty with your friends is key — more arms for the sampling!


You and your friends see someone undergoing a brow transformation at the Benefit brow bar…and now all of you are waiting for your own respective turns to get your eyebrows on fleek ASAP.

photo: iStock

You stare at the wall of amazing dry shampoo options in awe.

Let’s face it, dry shampoo is the secret weapon for lazy days when it comes to hair so you have to always have it in your arsenal. Living Proof’s Perfect Hair Day dry shampoo is going to be the knight in shining armor your hair was looking for. 

Living Proof Perfect hair Day (PhD) Dry Shampoo, $22, available at


On your way to checkout you realize you hadn’t made it to the other half of the store.

photo: iStock
The store is HUGE and has budget-friendly brands to high end, must-have products. While you’ve already raided the makeup sections, you nearly missed the fabulous skin care section, the wide range of trendy nail polish colors, and the amazing haircare products available. It’d be criminal not to go back and keep exploring.  


You never got the mascara you came in for in the first place so you and your girls will just have to come in again next weekend.

photo: iStock

But you have a pretty stellar haul to hold you over until the next beauty adventure.

Find all of these products and more at your local Ulta Beauty store.