It looks like there's a new twist in the Justin Bieber "Despacito" saga and people are pissed.

Digital music service Spotify named Justin Bieber a "Latin King" in a sponsored Instagram ad and all hell broke loose.

As Twitter user @pablocurates wrote, 

"dear @Spotify , take this down. this is disrespectful. I'm sure we all agree.

-sincerely,
ALL LATINXS."

IT. WAS. SO. BAD.

Did it think Latinos weren't going to remember how the Canadian was offensive AF when he changed the lyrics to say lines like, "I don’t know the words so I say poquito. I don’t know the words so I say Dorito. I don’t know the words so I say mosquito?!"

Such a slap in the face to the Spanish language and the Latino community.

And "Despacito" was already a successful hit before Bieber joined the track.

Yes, it cannot be disputed that for the first time in over 20 years, a Spanish-language song broke into the coveted No.1 spot of the Billboard Hot 100 since the "Macarena." That's fact.

However, it's also fair to note that it was No. 2 on Billboard's Hot Latin Songs chart in February and topped iTunes charts in 53 countries

After all, Bieber did hear the original song in a club in Colombia and reached out to Luis Fonsi to be included on the already popular tune.

But people are dragging Spotify because that ad was culturally oblivious and tone deaf.

The backlash reached new heights when Jeronimo Saldaña created a petition for Spotify to take its post down.

"Make no mistake about it: Justin Bieber is most definitely not a Latino. In fact, Beiber's recent antics mocking the lyrics to Despacito by singing gibberish instead of the actual Spanish words show a flagrant disregard for Latinxs and our culture.

That's why Spotify needs to learn some cultural competence before launching these types of ignorant ads campaigns. We want Spotify to pull this ad," Saldaña wrote.

After feeling the wrath, Spotify stopped running the ad and released a statement about its oversight.

"We made a creative decision to feature Justin Bieber in our ad because we wanted to celebrate ‘Despacito’ as key cultural moment when music genres crossover. We realized that this could be seen as culturally insensitive so we have pulled those ads," Spotify told Mitú.

Although Spotify was quick to listen to the valid concerns and critiques from the Latino community and got rid of the post, the damage was already done.

It shouldn't have happened in the first place. The internet never forgets.