IT. WAS. SO. BAD.
The backlash reached new heights when Jeronimo Saldaña created a petition for Spotify to take its post down.
That's why Spotify needs to learn some cultural competence before launching these types of ignorant ads campaigns. We want Spotify to pull this ad," Saldaña wrote.
After feeling the wrath, Spotify stopped running the ad and released a statement about its oversight.
"We made a creative decision to feature Justin Bieber in our ad because we wanted to celebrate ‘Despacito’ as key cultural moment when music genres crossover. We realized that this could be seen as culturally insensitive so we have pulled those ads," Spotify told Mitú.
Although Spotify was quick to listen to the valid concerns and critiques from the Latino community and got rid of the post, the damage was already done.
It shouldn't have happened in the first place. The internet never forgets.