If you've turned on a Latin radio station at least once in the last 10 years, you'll agree that Romeo Santos has the Midas touch. The King of Bachata has mastered the formula of creating hits that you can't escape, making the title for his third solo album ("Golden") more fitting than a pair of his tightest jeans.
To celebrate the release of his latest masterpiece, Santos partnered with an iconic New York City landmark to execute the most extra idea imaginable.
On the eve of his album drop and his 36th birthday, Santos made the lights of the Empire State building dance bachata!
At 10 PM on Thursday, golden lights — which Santos turned on himself earlier in the day — moved to the beat of his new song "Carmín," which features lyrical genius Juan Luis Guerra. It premiered on the radio at the same time.
It's the first time a Latin artist has received such an honor from the Empire State Building, and it's only right they started with the Bronx-born artist.
Source: El Diario NY
But the light show wasn't all about Santos. The event also supported Notes for Notes, a nonprofit organization whose mission is to provide "inspiration, music education & empowerment to youth by equipping and staffing free recording studios" at Boys & Girls Clubs of America.
Source: Empire State Building
Giving back to the next generation of music stars is the best way to start a new era.
And just when you thought you couldn't get any higher than the Empire State Building, Santos ended the night with a huge bash thrown by Spotify at the tallest skyscraper in New York City — One World Trade Center.
Being the king definitely has its perks.