photo: Daniela Vesco, Vivala

If you needed any more proof as to just how deeply ingrained Latin culture is in American pop music, wait until you hear rising star Sofia Reyes. The 20-year-old Mexican singer has developed some seriously mainstream appeal after her debut single, "Muévelo" featuring Reggaeton artist Wisin. Not only has it had more than 15 million views on YouTube and more than 30 million plays on Spotify, but the bilingual track easily resonates with both Latino and non-Latino audiences — proving that you no longer have to choose between English or Spanish to make it in today's music industry.

"I met Royce at an event two years ago and he loved my project," says Reyes. "I was singing in Spanish back then and a little in English, had two original songs, and a couple of covers."

Prince Royce who signed her with his new label, D' León Records with Warner Latin Music. Reyes — who was only 18 years old at the time — has the whole package: Bilingual, gorgeous, and a hell of a voice! Royce was on a mission to find and support young, amazing talent. For Reyes, singing in both English and Spanish comes just as natural to her as switching back and forth between languages.

"We didn't sit in the studio one day and say we're going to write a bilingual song," she says. “It was more like we're just going to have fun and see what happens. It felt natural. For me, music has no rules.”

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photo: Daniela Vesco, Vivala

Royce even had her open for him during his Soy El Mismo tour at Madison Square Garden last fall.  As for her hit single, "Muévelo," it's become the gift that keeps on giving followed by her latest track, "Conmigo (Rest of Your Life)," another upbeat, and breezy bilingual song, written and produced by Romanian singer/songwriter Smiley, and Edwin "Lil Eddie" Serrano. She also hopes to collaborate with one of her favorite influencers Shakira one day.

"I grew up listening to her and she's amazing. De verdad cómo lucho por tantos años para poder llegar a donde está ahorita and now all the world knows who she is," she says regarding her admiration for the Colombian singer.

As of yet, Reyes has fans all over the world including Mexico, Argentina, Spain, Los Angeles — even Russia.

"I will never forget that I'm from Mexico. I'm probably the proudest Mexican in the world and I always will be until the day I die."

Her third single which is set to drop any day now might be bilingual — or not! Reyes isn't saying yet, but considering how proud she is of her Mexican roots, we're expecting it to have a whole lot of Latin flavor. Either way, our bets are on her becoming the next mega superstar.

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