Hillary Clinton is finally addressing the needs of Latina millennials. It's about time.
In an open letter to Latina millennials, Clinton frankly discussed the pay gap and the cost of tuition. Most importantly, the presidential nominee recognized Latinas as trailblazers, acknowledged why family is so crucial to our communities, and made it clear that she understands Latinas don't all fall under one category.
"You're growing up at a time when you have an incredible opportunity to write our nation's next chapter," Clinton wrote in the letter.
"Many of you are the first in your family to go to college or own your own business," she continued. "You're the daughters of trailblazers who broke barriers so you could pursue your dreams. You're activists, entrepreneurs, and dreamers, and you know what it means to work hard and never let anything get in your way."
Clinton understands that while we're passionate about our goals, many barriers hold us back.
She's right: Forbes found that the number of Latina-owned businesses has increased by 137% in the last nine years.
Clinton also proposed a plan to help Latinos reach the next level of success. She wants to close the pay gap, which currently has Latinas making 55 cents for every $1 a white man makes. She also wants to raise the minimum wage, guarantee paid family leave, and make childcare available to every family.
Immigration reform is also central to Clinton's campaign.
"Whether you're Mexican, Puerto Rican, Cuban, Afro-Latino . . . whether your family just arrived or has been here since before the United States even existed . . . you make our nation stronger, smarter, and more creative. You belong."
One of the most heartfelt moments of the letter is when she talks about the struggles Latina families struggle with every day.
"When I listen to Latinas talk about your culture, the importance of family stands out," Clinton wrote. "You tell me that when someone in your family succeeds, everyone succeeds. When someone is struggling, you all come together to help them. To me, this is the definition of community. And I want our country to start thinking this way too. That's what I mean when I say that we're stronger together."
While Clinton wants address the needs of all Americans, there's a good reason why she is speaking directly to Latinas. Without our vote, Clinton could lose the election.
Latino millennials account for 44% of the record 27.3 million Latino eligible voters in the country. Latinas make up a huge portion of that voting block.
CNN is reporting Latinas are registering to vote in greater numbers than Latinos, accounting for a margin of nearly 10% more from 1992 to 2012.
Ultimately, Latinas may decide who becomes the next president of the United States — and Clinton just made it clear that she wants us to choose her.
Click here to read Clinton's entire letter to Latinas.