hillary clinton
photo: Corbis

With 2016 quickly approaching, Hillary Clinton is putting her presidential campaign into high gear. This week, the Democratic presidential hopeful launched "Mujeres in Politics," a new political strategy to win over U.S. Latina voters. For the launch, Latinas in New York have began reaching out to fellow Latina voters in Colorado in support of the former Secretary of State.

"Mujeres in Politics was . . . designed for Latinas to speak to Latinas about the fights they are waging and the importance of their civic participation," said New York City Council Speaker Melissa Mark-Viverito, as reported by NBC News. "Latinas are the CEOs of their family and community and will play a critical role in securing the nomination."

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Mark-Viverito also stated that the strategy is one of the "culturally relevant and bilingual" programs Clinton's campaign has embarked on. The launch of "Mujeres in Politics" comes after a weekend retreat held by Latino Outreach Director Lorella Praeli and Hillary for America. There, Clinton supporters met at the campaign's headquarters in Brooklyn to discuss strategies for reaching Latina voters.

According to the Center for American Progress, Latinas and other women of color are a fast growing part of the U.S. voting population. In 2014, Latinas favored Democratic candidates over Republicans and with over 2 million Latinas and women of color joining the vote-eligible population in the past two years, there is potential for significant electoral impact.

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"Latinas are often neglected by political campaigns, even though they are pivotal and important voters in an election," Christina Bejarano, an associate professor of political science at University of Kansas, told NBC News. "Latinas can also help political candidates convey their message to Latino families and communities."