For the very first time, Latino millennial voters are breaking records when it comes to election season. An astonishing 27.3 million Latino eligible voters are projected for 2016 — yes, that's 44 percent of the total Latino eligible voters. The latest Pew Research Center analysis of U.S. Census Bureau data takes a deep dive into the demographic that's accounting for almost half of Latino eligible voters, but still stresses the importance of taking action. As voter turnout rates for Latinos has been lower than other groups in the past, it's important for them to realize that they can make a difference in the upcoming presidential election. The Latino vote is a prized one, and since campaigning is revving up, it's a vote that could be a game changer.
Of course, both parties are working tirelessly to appeal to this group. Even though the two top-tier Latino candidates in the running, Senator Ted Cruz of Texas and Senator Marco Rubio of Florida, might seem like they have the Latino vote in the bag, they shouldn't fully count on it. Hillary Clinton has been increasing her efforts to attract this audience, Bernie Sanders is doing his part too, and even though it might seem crazy, Donald Trump has had his fair share of support causing him to lead the polls. As we continue to see how the political platform unfolds, we zeroed in on six key takeaways from the study that reflect how Latino millennials made it to the top ranks of this nation's voting power.